You’re producing advertising, branded content or other promo films – does the duration, or length of the film, influence your pricing?
It’s likely your fees for producing a 30-second TV Ad, a 60-second Extended Ad and a 10-second ident will differ. Similarly, a 2-hour feature film is going to have a higher production budget than an 8-minute short.
Durations in music licensing are similar.
“What’s the duration of the usage?”
When rightsholders and music supervisors talk about Duration, they mean the portion of a song or piece of music you want to use in your film.
This may be for the entire length of the film, or it may be for a specific scene, or part of a scene. They’re looking for an answer in minutes and seconds.
Impact on Budgets
Duration in the context of music usage works in a similar way to the length of a piece of content and production budgets. The longer the usage, the higher the cost.
The relationship isn’t usually proportional – it isn’t the case that a one-minute usage will cost you twice as much as a 30-second usage, or a 15-second usage half as much as 30 seconds.
Duration is just one factor that can affect music licensing costs and should be considered in the wider context of your project as a whole.
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