That’s the story behind this single from L.A. rockers Cherry Glazerr – Hedi Slimane, Creative Director of Yves Saint Laurent Paris, needed a soundtrack for his Fall 2014 Paris runway show and called on the garage rock three-piece who readily obliged, with this:
The collaboration is not a new one – the band’s Californian grunge-rock also scored Slimane’s first fashion film for Saint Laurent in September last year and soundtracked the Spring-Summer 2014 campaign film, with two other tracks, “Trick or Treat” (composed and performed by Clementine Creevy) and “Teenage Girls”.
Music and fashion are natural complements – both are used to define and reflect (or portray) an image, a style, an attitude or even a political leaning, and fashion brands often seek out partnership with a musical icon to represent where they see themselves in the fashion spectrum.
Could this be the next phase of the marriage between music and fashion? Musicians, actors, models have been designing clothing lines for fashion brands for a long time. Musicians often feature in brand advertising and the music in the adverts themselves has also long been considered key to the creative impact.
If a fashion brand are able to find a musician or band whose sound, as well as style, truly represents and embodies their ethos or the spirit of the current season’s trends, why not collaborate to design the sound of the brand, or the sound of the season?
Better yet – in Cherry Glazerr, Hedi Slimane has found musicians who understand the variance of sound required by Saint Laurent. The haunting score to the Ballerina line has a softer edge:
than the more playful, fuzzy soundtrack to the photo montage:
or the garage rock stomp of the runway soundtrack:
The true sound of collaboration with one band, Cherry Glazerr, who understand the nuance of style in Saint Laurent.
The 7″ is out October 28th on Suicide Squeeze Records.