We often get asked how it works when it comes to Music Briefs – do clients brief Music Supervisors on music requirements with no other information on visuals or storyboards or do they send through close-to-finished edits and brief for a song that fits to the edit?
The answer, as with many things when it comes to Music Supervision, is, “Well, it depends…”.
Keep it wide open
Sometimes clients will provide no more than “Find us something upbeat, summery and fun”, which pretty much leaves the music suggestions wide open, with the visuals edited to the music later on. For briefs along these lines, it’s important to have a feel for the appropriate or relevant musical direction for client based on who they are and their target audience. This will help focus areas like genre, following, newness / era, style, lyrical content and whether a well-known artist or a more emerging / up & coming artist would be more appropriate.
Available budgets are also key – there’s no point putting forward a Calvin Harris track if they’re looking to keep costs down but on the other hand, it would also be a shame for the client to miss out on a bigger track if it’s an option and fits with what they’re looking for.
Find a perfect fit
Other times clients have sent through an almost-finished edit and asked to find a song that fits the visuals. The challenge here is finding songs that fit the brief – genre, era, style, budget, recognisability or not – and also syncs perfectly to the edit.
Sometimes the sync is the most important thing – genre and style aren’t set in stone, the client is looking for a song that supports the story of the visuals, in terms of emotion, energy, atmosphere, edit points, and even specific narrative either instrumentally or with lyrics that feel like they were written for the spot.
Somewhere in between
Often the brief will be some combination of a musical direction and visual treatment – a more detailed text music brief covering things like genre, lyrical content, mood, keywords, sentiment, a couple of guide tracks that the client and/or creatives either like the feel of or is spot on but haven’t been able to licence. On the visual treatment side, mood boards or mood films can be a real help, and if the process if further along, a storyboard or rough cut early edit.
However the Music Brief comes through, it’s a Music Supervisor’s role to interpret and convert it into the perfect soundtrack for your project. We’ll send through options that we feel fit, based on briefing out to our Label, Publisher and Management contacts ourselves, our existing knowledge of music and brief-specific research.
It’s our job to find you the perfect soundtrack.
Looking for help with music? Contact Storyboard Music on hello[at]storyboardmusic[dot]com
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